Proprietary Methodology

Jhuns Commerce
Engineering™
Framework

An 8-phase engineering system for building, connecting, automating and scaling AI-powered commerce — from first store to global infrastructure.

01DISCOVER
02DESIGN
03ENGINEER
04CONNECT
05AUTOMATEAI
06OPTIMISEAI
07GROWAI
08SCALE
01 / DISCOVER
Discover
"Know before you build."
Commerce Intelligence
+
01.1
Commerce Audit
Full technical and commercial audit — platform, speed, CVR, checkout friction, payment stack and SEO gaps.
01.2
AI Readiness Assessment
Gap analysis: where the store loses revenue that AI would recover — chat, recommendations, content, search.
01.3
Competitor Stack Analysis
What platforms, integrations and AI features competitors are running — and what gaps exist to exploit.
01.4
Platform Selection Report
Shopify vs WooCommerce vs Magento vs Salla/Zid — data-led recommendation matched to market and goals.
01.5
Market & Region Intelligence
UK, EU and GCC market behaviour, platform dominance, payment expectations and AI search adoption by region.
01.6
Commerce Opportunity Map
Prioritised revenue opportunity list across the full commerce stack — the client's action roadmap.
OUTPUTCommerce Intelligence Report™
02 / DESIGN
Design
"Engineer the experience before the interface."
Commerce Experience Design
+
02.1
Commerce Architecture Blueprint
Platform stack, data model, integration map — headless vs platform-native decision with full rationale.
02.2
Conversion Flow Engineering
Every step from discovery to checkout to retention, engineered for minimum drop-off before a pixel is designed.
02.3
UX Systems Design
Figma component systems built for conversion performance — not aesthetics first, outcomes first.
02.4
AI Experience Layer Design
Where AI chat, recommendations and personalisation live in the UX — designed before build, not bolted on after.
02.5
Product Catalog Architecture
SKU structure, taxonomy, attribute schema — built to serve both human shoppers and AI shopping agents.
02.6
Mobile-First Commerce Design
Storefront experience engineered for the primary device your customers actually use to shop.
OUTPUTCommerce Blueprint™
03 / ENGINEER
Engineer
"Build the infrastructure, not just the website."
Commerce Infrastructure Engineering
+
03.1
Platform Engineering
Shopify / Shopify Plus / WooCommerce / Magento / Salla / Zid — custom theme and store engineering at stack level.
03.2
Headless Commerce Engineering
React/Next.js storefronts on Node.js + Medusa/Saleor/Shopify Hydrogen — full design freedom and sub-second performance.
03.3
Custom Commerce Applications
B2B portals, wholesale dashboards, multi-vendor marketplaces, subscription engines and booking flows.
03.4
Payment & Checkout Engineering
Stripe, Tabby, Tamara, PayU, Razorpay, Moyasar — regional payment stacks for UK, EU, GCC and India.
03.5
API & Integration Engineering
ERP, CRM, WMS, 3PL, POS and marketplace API integrations — connected to a single commerce backbone.
03.6
Security & Compliance Engineering
GDPR (UK/EU), PDPL (Saudi), DPDP (India) — data handling, consent infrastructure and security hardening.
OUTPUTProduction Commerce Infrastructure
04 / CONNECT
Connect
"Your store is an island until it isn't."
Commerce Connectivity
+
04.1
Marketplace Connectivity
Amazon, Noon, eBay, Etsy — live inventory and order sync keeping every channel current from a single source.
04.2
Social Commerce Integration
TikTok Shop, Instagram Shopping, Pinterest — product feed sync and direct in-platform checkout connection.
04.3
CRM & Customer Data Integration
Klaviyo, HubSpot, Salesforce — unified customer profiles feeding AI personalisation and lifecycle flows.
04.4
Analytics & Data Pipeline
GA4, Segment, Mixpanel — commerce event tracking built for AI decision-making, not just reporting.
04.5
WhatsApp Commerce Integration
WhatsApp Business API for order notifications, cart recovery and AI-assisted chat — critical for GCC markets.
04.6
Agentic Commerce Readiness
Connecting product catalog and checkout to AI shopping agents — ChatGPT, Gemini, Perplexity native buying.
OUTPUTCommerce Ecosystem Map™
05 / AUTOMATE
Automate
"Revenue that runs while you sleep."
Commerce Automation · AI
+
05.1 · AI
AI Shopping Assistant
Catalog-trained AI chat for 24/7 product Q&A, order tracking, sizing help and intelligent upsell.
05.2 · AI
Abandoned Cart Automation
AI-triggered recovery sequences across email, SMS and WhatsApp with dynamic incentive logic per segment.
05.3 · AI
Email & Flow Automation
Behaviour-triggered lifecycle flows — welcome, browse abandon, post-purchase, winback — with AI copy variants.
05.4 · AI
Dynamic Pricing Engine
AI-driven price adjustments based on demand signals, competitor pricing and real-time inventory levels.
05.5 · AI
Inventory Demand Forecasting
ML-based stock planning — reduces overstock and stockout, especially for seasonal or high-SKU catalogs.
05.6 · AI
Returns & Support Automation
AI triage for support tickets, automated return authorisation and self-serve resolution flows.
OUTPUTCommerce Automation Stack
06 / OPTIMISE
Optimise
"The store you launched is never the store you keep."
Commerce Performance Optimisation · AI
+
06.1
Conversion Rate Optimisation
A/B testing infrastructure, heatmaps, funnel analysis and checkout friction removal — tested, not guessed.
06.2
Core Web Vitals Engineering
LCP, CLS, INP — technical performance tuning for conversion lift and search ranking simultaneously.
06.3 · AI
AI Model Tuning
Retraining chat assistants and recommendation engines on new catalog data and evolving behavioural signals.
06.4 · AI
Search & Discovery Optimisation
On-site AI search, smart faceted navigation, zero-result handling — shoppers find what they want, faster.
06.5
Checkout Optimisation
Payment method mix, one-click options, address autofill, trust signals — every friction point measured and removed.
06.6
Mobile Commerce Optimisation
Device-specific performance tuning — critical for GCC where 80%+ of traffic arrives on mobile.
OUTPUTCommerce Performance Dashboard™
07 / GROW
Grow
"Intelligent traffic, not just traffic."
Commerce Growth Engineering · AI
+
07.1 · AI
AI Search & GEO Optimisation
Structured data, schema and product feeds engineered for ChatGPT, Gemini and Perplexity discovery.
07.2
Technical SEO Engineering
Site architecture, crawlability, international SEO for multi-region UK/EU/GCC stores — built in, not added on.
07.3 · AI
Performance Marketing Automation
Meta and Google campaigns with AI bid optimisation — revenue reported, not reach.
07.4
TikTok Shop & Social Commerce
Shoppable video and TikTok Shop catalog management — the growth channel most commerce brands are under-using.
07.5 · AI
Generative Content Pipeline
AI-produced product copy, ad creative and landing page variants at catalog scale — with human QA before publish.
07.6
Loyalty & Retention Engineering
Points engines, referral mechanics, VIP tiers — built into the store stack, not third-party bolted on.
OUTPUTCommerce Growth Engine™
08 / SCALE
Scale
"Build once. Sell everywhere. Serve anyone."
Commerce Scale Architecture
+
08.1
Multi-Region Commerce
Multi-currency, multi-language, multi-tax storefronts — one backend, many markets running simultaneously.
08.2
Multi-Channel Commerce
Unified commerce across web, mobile app, B2B portal and marketplace — single inventory source of truth.
08.3
Shopify Plus / Enterprise Migration
Scaling from standard to Plus — scripting, flows, advanced B2B, multi-storefront and expansion stores.
08.4
Headless Scale Migration
Moving high-traffic stores from platform theme to headless Next.js — performance and design freedom at scale.
08.5
B2B Commerce Engineering
Wholesale portals, account-based pricing, MOQ logic, trade credit and buyer approval workflows.
08.6 · AI
AI Personalisation at Scale
Moving from rule-based to fully ML-driven personalisation as data volume and catalog complexity justify it.
OUTPUTCommerce Scale Architecture™
8
Engineering Phases
48
Solution Subcategories
4
Regions: UK · EU · ME · India
AI
Embedded in 5 of 8 Phases